The idea: How to get people to regularly take their car in for maintenance? VW Aftersales was struggling to send their customers a kindly reminder to get regular maintenance. The idea is using a "to do list "on the fridge, along with all things you do for family ,"take the car in for VW's 40-point check" is one of them.
The headline: The same love and care you give your family is the same love and care we give your car.
The sub-headline: Volkswagen import certified engineers are here to make sure you are ready before you hit the road for your National Holiday Vacation (There is a big travel week around October 1 every year in China).
The idea: This is for Volkswagen aftersales insurance plan brochure cover. The idea is that giving your car a bad insurance plan is like encasing it with plastic bubble wrap.
The headline: Now, there's a better way to protect your car.
The idea: This is a global Volkswagen TSI campaign. Instead of saying all the advantages TSI has, a simple smile from the driver can demonstrate everything.
The headline: The power behind the smile.
The idea: The EOS is always the focus of your camera, even with breathtaking view.
The Headline: The focus of every moment no matter where.
The New CC launch campaign: Naturally outstanding.
The New Golf launch campaign: The one，for me.
The New Bora sustaining campaign: Fun for life.
